With the growth of Instagram and Facebook stories and ‘live’ features people across the world are now able to share real insight into their lives as and when. This has had a huge impact on video content, with people creating a story around what they are doing. Brands are now leveraging the potential of video for full effect; think of a recent campaign that hasn’t included some element of video content. Marketers are set for 2018 to be the biggest year for video content with many putting it at the forefront of campaigns and strategies. If your brand is looking at content creation for social media, here’s why video content should be top of your list…
Why video content?
Attractive and shareable: Easy to watch, quicker to engage with the audience, and most importantly, easier to share!
Boost conversion & sales: By telling a story about the product you’re promoting, it’s an easier way of pushing the product to your desired audience which can help increase awareness and ultimately sales.
Video builds trust: Through video content, you’re able to connect on a more personal level; and invite your followers to get to know you and show the brand’s personality.
Why video content works…
Real Bread Week is now in its tenth year! The week long campaign begins from Saturday 24th February to the 4th March which encourages people to support local and independent bakeries, instead of opting to buy bread from supermarket chains. The concept of the campaign is based on three values; for people to convert to going local, inspiring people to bake from home and the third, to join the bread campaign. In the fast-moving world we live in, it can be quite difficult to find the time to branch out to local, and with some many corner shops it’s easy to see why people are buying ‘high street’ bread. We think the campaign is a great idea; here are some of the reasons why we’re on board…
Jobs for local community
Buying local has endless benefits; whether that’s your favourite restaurant, or the local butchers. For bakeries, it’s a chance to produce delicious fresh bread for local neighbourhood and create jobs within the community - and high skilled jobs at that!
By buying from the local supermarket, you’re money will be going to the leading chains and not local shops that are operating. You might find yourself paying a little extra for bread in your local bakery, but in the long run the circulation of money will help towards keeping your high street alive with a steady and sustainable economy.
Finding the time to bake can be quite difficult, especially if you’re at work all day! But, one of the great things about this is that is encourages you to find that time - and have a go at baking and enjoying the feeling of baking your own fresh bread! If you head to its site here, you’ll be able to find recipes!
Anyone can join us to the campaign to for a small amount every year and receive magazines, ingredients and equipment for all to enjoy!
Are you a whizz in the kitchen? Will you be making bread for #RealBreadWeek? Let us know over on Twitter #GBLOVES
If you’ve been on Twitter today, you’ll have already seen #ChineseNewYear trending. Everyone is talking about it, and preparations are well and truly underway for the 15 day long celebration that will begin this weekend and finish on March 2nd. In the hospitality world, hoteliers, restaurants and bars are jumping on board with the celebrations to offer their guests a true experience of China.
What is Chinese New Year?
Chinese New Year means the start of the new year which begins on the second new moon which falls after the winter solstice that ends on the full moon - 15 days later. The festival is celebrated by friends and family by enjoying special menus, fireworks and gift giving.
The lunar calendar is represented by 12 animal signs in Chinese Zodiac with every 12 years regarded as a new cycle. This year, the Year of the Rooster will give way to the Year of the Dog. Superstition has it that those who are born this year are considered (already) to be loyal, honest and selfless but also stubborn & cold.
Chinese New Year & Superstitions...
Similar to our British New Year tradition of the darkest haired person having to enter the house first, Chinese New Year have their superstitions too - with many Chinese people using it as an opportunity to maximise their fortune by celebrating it. Some of the superstitions that the Chinese believe in include…
If you’re looking to celebrate this exciting New Year, here are the most popular choices of food you can enjoy - and what it says about your future.
Noodles - Happiness and loyalty
Dumplings and Spring Rolls - Wealth
Tangyan - Family togetherness
Niangao - Higher income or status
Fish - An increase in prosperity
Tangerines and oranges - Fullness and wealth
Let us know if you’ll be celebrating over on Twitter! #GBLOVES Happy Chinese New Year!
Toast. A super simple meal. Perfect as breakfast, dinner or lunch. If you hadn’t heard already, there’s been a new wonderful national foodie day created this February - #NationalToastDay. We hear the nation rejoice, a day when we can all pig out and carb away. The day, which falls on February 22nd was created to appreciate toast, and also mark the exciting awards that celebrate a huge break making competition that’s open to professional and amateur bakers.
To toast the occasion (sorry), we’ve pulled together some facts that we loafed…
Managed to survive those January blues? It’s now time to think about the biggest decision of the year. Your 2018 travel trips! If you’re like Team GB, then you’ll have already been scouting out some of the fabbest places in the world with cool bars, nice cocktails and a lot of history (que Berlin last month). And with some fabulous deals on flights and wonderful Airbnb's it has started to become so easy to jet out to exotic locations around the world. If you’re undecided or just looking for a bit of inspiration of where to go next, here are some of the hottest, recommended destinations of 2018…
If white beaches and clear blue seas is what you’re after, then you must discover the beautiful Grenada, also known as Spice Island - one of the Caribbeans secret gems. With only a handful of luxurious hotels, the island offers uncrowded beaches, and a lovely relaxing local culture that everyone must experience one in their lifetime.
Love a wild adventure? Then you must pack a bag and head to Zambia for a fantastic Safari. Although it’s not really associated with Safari's like Kenya, it’s home to some of the best trained guides who will take you on a tour where you’ll see animals such as leopards, hyenas, antelopes, crocodiles and rhinos - and the best part? You can stay in a safari lodge overlooking the animals. Can we book this now…
According to Lonely Planet, the top city break for 2018 is Seville, Spain! Following its setting for award-winning TV Show Game of Thrones in Alcazar of Seville, the city has become one of the hottest places to visit this year. With plenty of history, the city offers plenty of things to see, do and enjoy!
Where will you be heading this year? Let us know over on Twitter #GBLOVES
Food. We dream about it. We spend hours a day on Instagram looking at food posts. We spend plenty of hours in the kitchen - or dining out - enjoying tastes of the world. And it’s great. As times and lifestyles have changed, so have food trends. If you’ve been following our blog for a while, you’ll may have already we’ve touched on topics such as types of foods that are trending - and how behaviour in restaurants have changed due to social media - yes, we are talking about those people who you might spot standing on the seat to get the PERFECT flat lay pic of their meal. More people today are all about changing food habits, and trying something new to really please those taste buds. We’d say in the last year or so, there’s been a rise of people shopping for their normal foods a bit differently - and ditching supermarkets such as Asda and Tesco to go in search of something new and exciting. We’ve taken a look at how you could be buying your spuds this year…
Food Halls & Markets
If you’ve been to cities such as Liverpool and Manchester recently, you’ll find there’s an increase in food halls and markets selling fresh, locally sourced products which boom come the weekend. It’s one way of keeping things independent, giving back to the community and also a chance to try something new.
With healthy eating, veganism and keeping smaller, independent business alive, there is set to be an increase of keeping it local - whether that’s buying your vegetables at the local farm or fresh meat from the butchers at the top of the street.
Home delivery innovation
Cities like Rotterdam are currently trailing ways to get home delivery collected and shipped out to customers in less than two hours. Why? Because of the lifestyle that we now lead in 2018, the customer does not want to wait for a day for their shopping to be delivered. And with the threat from Amazon and its drones, now is the time that retailers must act fast!
What food buying trends do you think we will encounter in 2018? Let us know over on Twitter #GBLOVES
Yorkshire puddings. A true British food staple that should always be found on a Sunday Lunch. In the past few years, the love for it has continued to grow with many restaurants serving full meals in them, and seasonal market stalls serving Yorkshire Pudding Wraps. And we can’t get enough so that’s why we’re super excited to celebrate National Yorkshire Pudding Day on 3rd February…
Who created the Yorkshire Pudding?
It was first discovered once wheat and flour had started to be used for cakes and puddings, and the fat that had dropped off would be used as a batter pudding - also known as ‘dripping pudding’. The word Yorkshire Pudding was mentioned way back in 1747 in a publication by Hannah Glasse which focused on creating the a light and crispy batter, as opposed to batter puddings in other parts of England.
Yorkshire Puddings Fun Facts…
February 14th. The day of love.
Not that anyone needs a special day to be romantic, but it’s the time of year when card shops are adorned in teddy bears, fake roses and heart shaped chocolates - and your favourite restaurant is likely to be booked out months in advance for all those loved up couples! If you’re anything like the GB team you’ll be looking to break the status quo and be looking for celebrate Valentine’s Day with a twist. We don’t want to run of the mill “ to my loved one “ card or a meal for two for M&S (no offence Marks and Spencers)! We love to experience true romance -and the world is your oyster when it comes to showing your loved one just how much you mean to them. If you’re looking for a romantic way to spend the day, we’ve got you covered with our favourite romantic gestures…
Cosy jumpers, log fire and hot chocolates? Yes, please! Up and down the U.K. there’s been an increase in romantic cabins being placed in the heart of the countryside where you can enjoy some alone time- and maybe even switch off that phone for a few days to enjoy a true idyllic escape.
Romantic city break
Paris and Venice; the cities who for many, many decades have encompassed what love is are probably still the most romantic spots you can enjoy Valentine’s Day in. But, if you’re looking for a last minute getaway that’s a bit different, why not head to Europe’s other hidden gems such as Lisbon, Tallinn or Berlin that are just as romantic, but just not as mainstream!
Cuddling up under the stars is one of the most romantic things any loved up couple enjoys. And the good news is you don’t have to go to the ends of the earth to get the perfect view! Dark Skies Festival takes place around the country in national parks - in places such as Yorkshire and Northumberland and offers the chance to find out more about the beautiful night skies.
How will you be spending Valentine’s Day this year? Let us know over on Twitter! #GBLOVES
Hippopotomonstrosesquippedaliophobia - let’s get it out the way, this is the fear of long words. And after seeing our title, you might be well and truly distressed by this. But, fear not this blog is not all about general phobias, it’s about our favourite topic, food and drink of course! We’re happy to say the GB team do not suffer with any of these food phobias - and if we did, we’d probably be in the wrong industry! But for others, the sign of certain foods will have their hearts fluttering and palms sweating. Take a look at some of the realest and strangest food phobias around…
Is the fear of peanut butter sticking to the roof of the mouth. Why you ask? Because they fear that eating it will make their mouth stick shut FOREVER...
The fear of chicken. These people avoid KFC like the plague, fearing anything that was born from an egg.
The fear of meat. Vegetarians choose not to eat meat but for these Carnophobias, they are literally terrified of cooked meats. And that beef burger you had for tea must send shivers down their spine…
The fear of swallowing. Probably one of the worst phobias to have that can have a massive impact on eating and drinking. Many sufferers are often associated with anorexia because of it and it can also cause a gag reflex.
The fear of people eating. For many (including us at time), the sounds of people chewing, chomping and slurping can cause people to enter a stage of panic, rage and terror. Just close your mouth. Please.
What is the strangest food phobia you’ve heard of? Let us know over on Twitter #GBLOVES
The most important meal of the day. And our own personal favourite.
Whether it’s a full English, cereal or something a bit fancierrr (yes, pancakes and eggs benedict, we’re talking about you) there’s something that we can all enjoy.
Between 24- 30 January, National Breakfast Week will be taking place. And the reason for it? To raise awareness of the benefits of eating breakfast as part of healthy diet (don’t worry, we’re guilty of not always eating it too)!
Here’s some of the reasons why we should be eating it ...
Check out some of the breakfast choices from around the world…
Heading to Polska? Then sample one of their gorgeous traditional breakfasts which is made up of scrambled eggs that are topped with keilbasa - sausage- and potato pancakes. Delicious.
Although we’d probably eat most of these dishes for our tea, Indonesia like to enjoy a selection of fried foods - from rice or fried fish, fried rice and an egg or chicken porridge.
‘Shakshuka’ is the popular breakkie dish in Israel and is made up of eggs poached in a tomato sauce that’ served with cheese, tuna, olives, breads and omelette. We must say, it looks divine.
What will you be enjoying for National Breakfast Week? Let us know over on Twitter #GBLOVES