With new year just over two weeks away (ahh) it’s the perfect time to set new goals and resolutions. Not only is it important to set personal goals for yourself, it’s also important to think of resolutions for your business and brand to make a clear plan on what you really want to achieve from 2018 as a result of your marketing strategy. As it’s a very busy time of year, we thought we’d would help you out and present you with three marketing resolutions that will help you until the very end of next year. Do let us know what you think over on Twitter! Introduce a Content Calendar If you’ve been following the GB blog over the past couple of weeks, you’ll have seen us sharing a range of content on creating a successful marketing strategy for the new year. One article in particular was focused on the importance of the content calendar which highlights all key industry and relevant dates which throughout the year will help enable you to plan content; on social and online, around key dates. As a result, you’ll be able to plan content accordingly. If you make one change next year, let it be this. For more information, check out our content blog here. Regular Reports If you’re a smaller business, chances of finding time to carry out full reports of your social media and website content can be a nightmare - with some businesses not really understanding the importance of reporting. We’d recommend you set a aside the minimum of one hour per month to report. You’ll be able to find out what posts have been successful and engaging with your audience, which ones haven’t - and where there’s a bit more room for improvement. By monitoring your website, you will be able to see where traffic is coming from - and see which of your social media platforms is most effective! Schedule , schedule, schedule One of the easiest and most organised ways of maintaining a social media strategy is to plan ahead. By using your trusted content calendar, you’ll be able to plan activities or content around relevant industry dates. Platforms such as Hootsuite or Sprout Social allow the user to scheduled content for weeks in advance which will ensure your business channels are constantly updated - without long dry periods which could lead to losing followers. Let us know what you think over on Twitter #GBLOVES
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