When creating your visual brand strategy, it's important that time is set aside for considering what you want to achieve and how you can get key messaging across to your audience. It's vital that every image that is produced is consistent and carries the same tone of voice, styling and colouring so people will associate that with the brand. The overall aim is to reach out to your audience and take them on a journey with you to allow them to be part of the moment that you are creating. There are numerous ways to achieve this and we wanted to share our top three tips on how it can be done.
Create an inspiration board
If you are working in a team, it’s important that together you have one image of what you want to achieve from your photography. It could be anything from the layout of the products, to the lighting, styling or just simply to the overall feeling of it. To help make sure you are all on the same page, you could take research around what you like and create an inspiration board between you that can round up everything you want to see come to life. Pinterest is one of the easiest and quickest ways to find new inspiration which can hold thousands on pictures and ideas on. When it comes to shooting, you can draw on your favourite parts of the board and incorporate it within. It will also help ensure that what you are creating is on brand and that it will resonate with your audience.
Consider where the images will be used
On any photoshoot, there will be hundreds - if not thousands - of images being created. Use this opportunity to ensure there's a mixture of images that are different sizes, shapes and filters that can be used across all promotional channels. You should consider taking images that might used on social media platforms that might need content adding into it which would require a smaller background image, or a large image that could be used on the website, for example. You should always ensure each image is optimised for every unique channel.
Express who you are
Even if you are taking photographs that might be quite formal or for marketing material, it's still important that you should allow your brand's personality to shine through. Take behind the scenes photographs of what's happening that you can share on social or in a blog post, short videos of preparing the shoots or close ups to show that there's real people behind the brand and that you want to encourage your audience to be with you on your journey with you to see the end result!
Share with us your tips on a successful photoshoot over on Twitter @Gbhospitality! x