The GB team are constantly on Instagram, whether it’s uploading the latest bit of clients news, tagging ourselves in at the latest hottest bar or restaurant, or catching up with industry news, it’s a given that we spend a couple of hours per day on our favourite social channel. More and more people are choosing to replace good old Facebook with this new way of living - to showcase what they’re doing, who they’re with and an instant update into their normal every day life. For the hospitality industry, Instagram has become one of the biggest channels to use - for both establishments and also customers. It’s vastly replacing other social channels and applications online, with people turning to Instagram to see where to eat and drink rather somewhat ‘boring’ traditional channels. Instagram is one way to directly engage with a new and existing audience with food and drink delights. We’ve pulled together on how you can ensure your Instagram story is a success..
Be active each and every day
If you’re running a bar, your Instagram channel should always be a mixture of fun, professional and quirky insights - whether that means creating a Instagram story or a boomerang of a cocktail. It’s the perfect way to show customers that you’re engaging, passionate about your brand - and want them to come in and experience it for themselves. And remember, your pictures don’t always have to be professionally taken to look good - check out our top tips on making your Instagram pictures look amazing here.
Get people to tag themselves in
A quick, free and easy way to get everyone marketing your company with you is to encourage them to tag themselves in on Instagram for all their followers to see. You could even create a hashtag that you can pop around your venue that they can use on their post which you’ll be able to find by searching on Instagram - and for super delicious images, why not regram them to show your customers you’re delighted they enjoyed their visit?
Be time conscious
Just like any other marketing, timing is key. You don’t just send out Facebook posts, or email campaigns at the blink of an eye and nor should you just post Instagram posts. Consider your post, is it time relevant? If you’re posting a Sunday Lunch at 8am on a Tuesday morning, do you feel that your audience are going to engage with it? Chances are they won’t. According to research, the most popular times for engagement fall between lunchtime - 11-1 pm and in the evenings around 7-9pm.
What are your top tips for your Instagram social media strategy? Let us know over on Twitter #GBLOVES