Valentine’s Day is the perfect chance to increase sales across the hospitality industry. People want to spend time with their loved ones, whether that's indulging them with a fabulous meal and exceptional wines or treating them to a cosy night away. If you’re looking at ways to increase footfall into your establishment, we've shared our top three tips that will help you with your approach for this romantic day!
Run exclusive offers
One of the most popular ways to attract the attention of new and existing customers is to put an exclusive Valentine's offer together. It could be a three course meal for two (with a glass of wine) or by making a romantic getaway extra special with a bottle of champagne and breakfast included within the price. For those of you that offer spa facilities, perhaps a dual treatment for some much needed couple time - what you do instead of reducing your rates, add value and create an experience not a product, throw extras in for your guests to go that extra mile. People remember the experience much more than how much they saved visiting and they'll be sure to spread the word.
Don’t just run offers on Valentine's Day itself
Although the 14th February will be your biggest day for sales, not everyone is free to celebrate it on the day itself. Some people may be in work or have other commitments so ensure that any offers you promote cover a couple of days either side of Valentine's Day to see steady sales across the month. Or why not looking at promoting the whole month of February as the month of ROMANCE!
Leverage the power of social media
An easy way to shout about how you'll be celebrating Valentine's Day is to promote across social media. Whether that's sharing pictures on Instagram, boosting posts on Facebook or sharing the deals across the companies LinkedIn pages, it's important that you reach out to as many different people as possible as your promotion could be exactly what they're looking for! Remember on these platforms its fabulous images are what sell so use them pre event and if you make the experience unique, your guests will do the marketing for you and create those instagold moments.
If you're looking for somewhere to spend Valentine's Day this year, make sure you're following us over on Facebook and Twitter to see what deals are available across the North West!