One the Christmas and New Year celebrations are over, hospitality establishments can often see a drop in footfall come the early months of 2018. There are numerous, accountable factors for this such as people overspending - and are now cutting back, long periods from one payday to the next meaning there’s no disposable income - and the biggest one, the health and wellbeing resolution as they’ve often over indulged during the festive week. If you’re looking at ways to still maintain a steady profit for your business come January and February, here are a couple of ideas that just might help entice guests to pay you a visit… Discount food or drink As mentioned earlier, people are a little reluctant to spend too much, especially given they’ve probably spent most of their money on having a good time on that Christmas party night or buying too many gifts so they will be looking for a wonderful offer that’ll be fine with their available budget. Ensure that you introduce a strong offer - such as 50% off or 2 for 1 that’s really going to encourage a guest to visit without them worrying about spending too much. Offer a freebie Everyone loves a freebie - no matter what it is! Why not offer all guests dining or staying with you a token gift - this could be a glass of wine, of a free cocktail. You’ll be able to promote it across all social media platforms to showcase it, Work with neighbouring businesses If you’re an independent business, why not team up with independent shops close by? You could create a discount which could be used for every customer that shops there - who will receive say 20% off food and drink when they show a receipt. Are you following us on Twitter? >>> Make sure you do to stay up to date with the latest blogs >>> #GBLOVES
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