Everybody loves being served a dish that looks as though it has come straight off the page of a cookbook. It’s a visual delight, perfectly presented like an award-winning piece of art. Well, maybe that’s too far! But we do love being served food that somebody has clearly take the time and effort to make look as great as possible.
So you have this great dish in front of you and, before you dive in, that token Instagram shot just needs to be taken. But when we do, the picture just isn’t that great - the food looks as though it’s been slapped together, and your friends think you’re dining in some shady establishment on the wrong side of town.
Working in hospitality, we understand the importance of creating that perfect foodie snap, you want to sell the experience of the food - and create a desire for people to dine there too. Here, we’ve pulled together a couple of tips on how you can really make those foodie Instagram shots look that little bit more delicious…
Consider the lighting
With any picture - whether it’s food, drink or a people shot, it’s important to remember that your lighting is everything. A clean, light spaced area will .ensure your shot will contain a fresh image of your food - capturing the colour perfectly. If you are however in a dark or dull-lighted area, and taking a picture on your phone - avoid using flash as this will make the food shot look harsh and not capture the food product as well as you’d hoped. Instead, ask a friend to put their torch on, or use a filter on Instagram which will allow you to brighten it up.
Consider the presentation
Simply snapping a simple picture of your food will not sell it, and can make it look quite plain. When creating the perfect shot, your dish will require a bit of TLC which may involve shuffling your food around - whether that’s layering up the salad or re-positioning the olives or bread on the table to capture all of the detail. Most food Instagram influencers have a tendency to inject colour and even the use of cutlery within their shots to create a textured effect - whether that’s a folk digging into the meal, or adding a handful of peppers onto the side to make the picture a bit more exciting.
Limit your filtering
One of the fun processes of any photograph is editing - but it’s vital that you don’t get carried away and overdo it - making the real dish look much different to dish that’s in front of us. Instead, focus on natural editing whether that’s increasing the brightness slightly, or adding a soft focus onto your image which will avoid it looking to edited. We’d suggest being careful with filters too unless you have a theme present on your account.
A simple tactic but one that can easily be overlooked by the person taking the picture. When snapping, make sure anything that is not related to the food is removed...such as that empty wine glass! If it’s not relevant, ensure you remove it to keep the image looking clean, tidy and most importantly, perfectly Instagrammable!
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