Online influencers have been around for some time - blogging or Instagramming the hottest place to be or the newest product that you need in your life. Predominately, it's had a huge impact on the fashion world with many fashionista's using their digital presence to create a hub to show off the latest trends. Unlike 'celebrities' or reality TV stars, the majority of these influencers have come from normal backgrounds and are not always paid or gifted to promote said brand. Instead, they are creating their own digital presence to share what they are interested in and passionate about them to showcase their thoughts and feelings to us. And what we love about this is that we can really invest into them to tell us their real opinion which helps us sway our decision if we want to buy or visit the product(s) they're promoting. For the GB Team, we find by following our favourite 'influencers' we are able to discover the latest, coolest bar - or the best new burger place to hit town (and if you're like us, you'll have seen all of these influencers passing through your suggested people to follow on Instagram...) For many brands - large and independent - teaming up with an influencer can have a number of great impacts to your business. We've pulled together some of the reasons why...
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November 2017
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