Whether it’s a blog or a website, it’s vital that any business ensures that its online content is continually updated. There are numerous reasons for this practise, and plenty of ways on keeping content fresh - from sharing the latest company news, writing a interesting blog post or just perhaps sharing an offer - or an overview of a new product. By consistently updating your website or blog, it shows to your audience that you want to engage with them - and also helps showcase your offering. For those of you who are perhaps wondering just exactly how content can have this impact on your marketing, take a look at some of the most important reasons below... Good for SEO Search engines LOVE content - especially new content. By continually sharing fresh content that is detailed, engaging and knowledgeable can help increase your authority (as you're posting relevant information related to your industry) which over time, will help increase your ranking online. Keeping audience updated and informed Many visitors might be looking for more information on your business- whether that’s checking out the latest offer or just simply making a reservation. By updating your content and sharing what’s happening in your business, guests will be delighted that you’re providing this information direct to them at ease- without them having to go out of their way to contact you via phone or email which shows that you care about producing content for every potential customer. Content for social One of the easiest ways to drive traffic onto your website is through the power of social media. If you’ve produced a new blog - or added a new piece onto your website make sure you share it on social media with a short and sweet message, link and picture (social posts that are presented this way have a higher engagement rate).At the end of the month, make sure to check back to monitor your Google Analytics to see how many people have come through to your website - and to find out which content you shared was the most engaging - this will help you plan ahead for future campaigns! How often do you share new content? Let us know over on Twitter #GBLOVES
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