For as long as we can remember, the GB team have always relied on the trusted content calendar that have helped structure the shaping of the content being pushed out across the year. We like to plan way ahead and ensure that we’ve captured everything we can that’s relevant to our client to help with their strategies. For most marketers, they’ll probably feel the same and may have already, like us, ticked of the 2018 calendar. If you’ve never used one, or are just looking for ways on how you can improve your current one, we’ve pulled together some information that will help guide you throughout the upcoming year.
Benefits of a content calendar
If you’ve never created a content calendar, there are numerous benefits to doing so - including allowing you to plan any content, blogs or social media, thinking about the content you’re creating - and if it’s gaining the results you want for your desired audience - and of course, pushing relevant products and relevant times to help with sales.
What should be included in a content calendar?
One of the first steps to creating a content calendar is establishing what is relevant to the industry that you’d like to promote. For example, in hospitality, you’d want to focus primarily on food and drink, whereas if you’re in the fashion world, you’d be focused on celebrity birthdays and news. There’s a lot of information that you can include but here are our three most important…
General Dates: Include all holidays - from Easter to Bank Holiday August- as you can plan your content in with what people are celebrating. And if relevant, make a note of half term dates as sales can surprisingly fluctuate massively dependent on whether schools are open, or not!
Relevant Dates: If you’re a hospitality company, you’re main focus should be on food and drink dates that your business can get involved with e..g National Burger Day. You could be cooking up an offer all day - and pushing plenty of content across the website and on social around it.
Themes: Once you’ve got all of your dates together, it’s important to think about themes that you can pull from them - for example, Summer, National BBQ week or festive cocktails.
Do you create a content calendar? If so, let us know what you include over on Twitter #GBLOVES