Why craft ale is on the rise

In the past couple of years, craft ale brands such as Brewdog, Beavertown and Brooklyn Brewery have become increasingly popular in bars and households; pushing aside some of the more ‘popular’ leading beers such as Carling or Budweiser. If you didn’t know, craft ales are often defined as independent that only produce less than 6 million barrels a year.  The hospitality has recognised the demand for these ales and we thought we’d take a look at exactly why they are on the rise.

New tastes
If you head the pub once a week like us, then you’ll probably agree with us that drinking the same beers can be quite repetitive - with every one of them tasting incredibly similar!  However, leading bars - such as Wetherspoon- now provide their customers with a delicious selection of beers to allow them to experiment with new and unique tastes from around the world.  They can enjoy these new and exciting fruity hops, or pale ales; a world away from your Newcastle Brown Ales!

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Drinking craft ale is cool.  It just is. The rise of brands such as Brewdog have made it cool for the hipsters, movers and shakers amongst us to enjoy the pale ales and IPAs that were once confined to dusty shelves of ‘old man pubs’ across the country.  Bars and restaurants have now embraced this trend, and you’re likely to find a delicious craft ale of your choosing in most establishments near to you, such as The Stanneylands very own ale, Outfoxed!

Innovation
As big fans of independents, it’s great to see many new craft beers brands on the rise. For too long, the big beer players have held the market monopoly and subdued our taste buds with more and more of the same. It’s so refreshing (literally!) to see so many innovators coming up with great new flavours and bring a new experience to market.

Tweet us over at GB Hospitality and let us know what your favourite craft ales are! #GBLoves

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