You can promote your hospitality establishment across all your channels - for example social media, your website and through advertising with third parties. It’s brilliant for reaching your existing audience - and perhaps a new one. In today’s world, one of the newest and most popular ways to showcase your delicious menus - or new cocktail menu - is to invite some of the biggest online influencers around; the food blogger. Many restaurants and high-street brands are now working together to create sponsored posts, or editorial features in exchange for coverage. If you’ve never worked with a food blogger already, here’s a few reasons to why you should consider it for your business…
They influence their audience
Although voice of customer channels such as TripAdvisor and Facebook reviews are a deciding factor on where you should eat and drink, many people are now taking to food bloggers to see what they’re eating, and how they are rating it. BlogHer carried out research which found out that an impressive 81% of people online trust the bloggers opinions and will visit the restaurant, based on a recommendation given from a blogger.
Building a long term relationship
One of the most valuable aspects of working with a blogger is building up a relationship with them. By doing so, they’ll continue to promote your brand - giving their followers and fans exposure to you and encouraging them to visit. It’s also just as important to recognise these bloggers - and showcase them to your followers to on your website or on social media as blogger relationships should be mutually beneficial.
Although a brand can produce content, a food blogger can add authority and value to it by producing fresh content across their blogs, their Instagram stories and on their newsletters. It’s a new voice of a brand that fans trust and will continue to engage with which will be able to tell a brand's story.
Have you worked with food bloggers? Let us know your thoughts on Twitter #GBLOVES