If you’re not boomeranging, filtering or hosting live videos on your Instagram channel, you could he be missing out new opportunities to engage with a new audience who might be interested in your product, or service. In the last few months, Instagram Stories has been a phenomenal success, with every leading fashion retailer, make-up artist and celebrity turning to Instagram story to reveal what their day-to day lives actually entail, or to see a sneak peak behind the scenes at a new collection - or launch.
If you don’t already know, Instagram stories are images and videos that are are somewhat pinned to your profile which will remain there for 24 hours. You can edit, write text on them or filter them to get your message across directly to your desired audience. And in the last few days, Instagram now lets us add polls into the story to really see what the audience are thinking. What’s even better than this is that you can see who is watching the stories so you can have an understanding on which can indicate what people are interested in. If you’re not already active on Instagram Stories, here are a couple of tips on how you can maximise your posts…
Are you using Instagram Stories? Let us know your thoughts over on Twitter! #GBLOVES