With the growth of Instagram and Facebook stories and ‘live’ features people across the world are now able to share real insight into their lives as and when. This has had a huge impact on video content, with people creating a story around what they are doing. Brands are now leveraging the potential of video for full effect; think of a recent campaign that hasn’t included some element of video content. Marketers are set for 2018 to be the biggest year for video content with many putting it at the forefront of campaigns and strategies. If your brand is looking at content creation for social media, here’s why video content should be top of your list… Why video content? Attractive and shareable: Easy to watch, quicker to engage with the audience, and most importantly, easier to share! Boost conversion & sales: By telling a story about the product you’re promoting, it’s an easier way of pushing the product to your desired audience which can help increase awareness and ultimately sales. Video builds trust: Through video content, you’re able to connect on a more personal level; and invite your followers to get to know you and show the brand’s personality. Why video content works…
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November 2017
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