We know we've only just turned the clocks back, and the spring nights are slowly (oh so slowly) appearing, but it's that time of year when we need to think about the biggest seasonal event of the year, Christmas. Despite their being eight months before it's here, hospitality establishments need to start thinking about their upcoming plans for the end of the year - whether that's their exciting party nights or Christmas Day lunch for all the family to enjoy. Trust us, there's a method behind the madness with this! We reveal three reasons why you should be keen to get your promotions underway... Early bookings Many businesses, especially large organisations, are keen to get their Christmas bookings sorted months in advance. Once your Christmas campaign has gone live, it's an opportunity for the company to promote their space and offers. By showcasing your offers early, you're guaranteed to have interest from businesses and they'll have more choice in date selection - and sometimes cost which is helpful to them. Brand exposure and getting into the back of people's minds If you're promoting Christmas through advertising or social media, people who may be starting their Christmas search may encounter your brand online or in print. Some hospitality establishments may attract new guests, or even the attention of those who perhaps don't go out and celebrate Christmas. By promoting your offers from early in the year, you're likely to stand in their mind - and hopefully might serve up their puds and Brussels sprouts in the next few months... Gives you time to plan Christmas is one of the biggest seasonal campaigns for any company which requires plenty of planning time to ensure theme, messaging and marketing tools are all on brand and ready to be share to your guests. You can also plan for work to be carried out throughout summer, autumn and winter such as social media posts, email campaigns and advertising, to name a few! Let us know what you think about planning early for Christmas over on Twitter.
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