The wedding season is well underway and brides around the country are attending numerous wedding fairs to find inspiration for their big day. It's an exciting time to visit stunning locations, sample some of the finest foods and note down decor ideas. It's also the perfect opportunity to speak to wedding professionals who can offer tips and advice on how they can make the day perfect. If you're going to be exhibiting at a wedding fayre, it's important that you engage with your potential customers and leave a lasting impression on them. By doing so, they'll want you to be involved with their big celebration. Here are our top six tips on how you can do so to ensure you get the most out of your next event...
Consider the venue
If you're heading to a classic, stately home to host an exhibition, you might find that their audience may be more traditional than one that's being held in a converted barn, for example. You should ensure that your tailoring and message is a right fit for the audience who you will meet during the day. People should love what you do, and if they aren't connecting with you then you should reconsider where you are hosting.
Make your stall stand out
Visiting wedding fairs can be quite a nerve-wracking experience for some people, especially if they’ve only just started attending events as they might not be sure on what to say or how much everything will cost. Make sure you greet guests who are passing by and encourage them to come and have a look round at what products you have available. Make sure you have lots of information and freebies explaining who are you, prices and any examples of your previous work. Be warm and friendly at all times and spend time getting to know them. Remember, it's more about your product, it's about your brand and the experience that is created.
Your stand should have business cards that are handy for people to pick up as they pass by. Although it might seem obvious, make sure they contain all your contact details - from phone numbers, emails and most importantly links to your social channels so they can look at previous work and reviews.
When possible, try and get as much information from those who spend time at your stall. You could offer them a discount or send any exclusive offers through them by emails or text. It's a great way to increase your client database but just be sure not to bombard them with to many follow up emails. Personalizing your outreach to them will go a long way in making them feel that their custom would be highly valued by you.
It’s important to recognize that you might not make many sales on the day of the exhibition as some people might not be at the stage to commit to anything, but through speaking to them and following up with them, they are sure to remember you. You could set realistic goals in place on how many contacts you'll receive of how many future meetings you have planned with them.
Being on your feet all day can be quite tiring. Ensure you are in comfortable clothes, footwear and have plenty of water and food to have throughout the day as you probably won’t have time to have a break, especially if it’s busy. And although you might have a seat, try and avoid sitting down for too long as you want to look ready to showcase your products to those passing by.
If you are recently engaged, there's an exciting pick of Wedding Fairs taking place across the North West. If you're looking for stunning locations for your special day, make sure you come along to these exclusive days...
Tatton Wedding Fayre
'Bride the Wedding Show' is being hosted by Tatton from the 4th February - 5th February 2017. Here, they will be showcasing some of the latest wedding trends and spaces for brides and grooms to be. Both The Mere and The Stanneylands will be exhibiting here over the two days. Tickets are available to buy online here.
Tweet us over at GBHospitality and share your wedding fayre experiences!