From creating the perfect foodie masterpiece in the kitchen, to meeting and greeting guests, working in the hospitality industry has plenty to offer anyone, and everyone! It’s one of the most fast - paced industries to be part of, with more and more people across the globe wanting to become part of it. We took a look at some of the reasons for this, and why it will we believe it will always continue to grow…
Being able to create that ‘moment’ for the guest
In hospitality, one of the main goals of any successful establishment is to create an unforgettable moment, or experience for every single guest. It could be that guest celebrating a special anniversary, to someone who is visiting spontaneously. As a member of the team, employees want to give the best service they can possibly provide to ensure that everyone they meet, greet or serve will remember their visit forever - and to be part of that memory is priceless.
There’s never a dull moment
With the industry being so fast moving, it can at times be very challenging for team members - but a challenge that all employees love to embrace. They might find themselves learning skills and knowledge that they perhaps wouldn’t gain in any other field of work, and can have more freedom and responsibility in a number of areas of the venue allowing them to never stop learning, and to never stop progressing.
Meeting new people from around the world
One of the best perks of a role in hospitality has to be the audience diversity - and the opportunity to meet new and exciting people from all around the world; from your colleagues to your guests. It’s one of the best feelings in the world to work alongside people who are passionate about providing a top service to guests, but also to engage with new people who might be visiting your city, or country and getting to know them and making them feel welcome to the area.
The caterer have recently launched the award entries for best places to work. Why not submit your entry here? thecaterer.com/articles.510597/best-places-to-work-in-hospitality-2018-open-for-entries
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Everybody loves being served a dish that looks as though it has come straight off the page of a cookbook. It’s a visual delight, perfectly presented like an award-winning piece of art. Well, maybe that’s too far! But we do love being served food that somebody has clearly take the time and effort to make look as great as possible.
So you have this great dish in front of you and, before you dive in, that token Instagram shot just needs to be taken. But when we do, the picture just isn’t that great - the food looks as though it’s been slapped together, and your friends think you’re dining in some shady establishment on the wrong side of town.
Working in hospitality, we understand the importance of creating that perfect foodie snap, you want to sell the experience of the food - and create a desire for people to dine there too. Here, we’ve pulled together a couple of tips on how you can really make those foodie Instagram shots look that little bit more delicious…
Consider the lighting
With any picture - whether it’s food, drink or a people shot, it’s important to remember that your lighting is everything. A clean, light spaced area will .ensure your shot will contain a fresh image of your food - capturing the colour perfectly. If you are however in a dark or dull-lighted area, and taking a picture on your phone - avoid using flash as this will make the food shot look harsh and not capture the food product as well as you’d hoped. Instead, ask a friend to put their torch on, or use a filter on Instagram which will allow you to brighten it up.
Consider the presentation
Simply snapping a simple picture of your food will not sell it, and can make it look quite plain. When creating the perfect shot, your dish will require a bit of TLC which may involve shuffling your food around - whether that’s layering up the salad or re-positioning the olives or bread on the table to capture all of the detail. Most food Instagram influencers have a tendency to inject colour and even the use of cutlery within their shots to create a textured effect - whether that’s a folk digging into the meal, or adding a handful of peppers onto the side to make the picture a bit more exciting.
Limit your filtering
One of the fun processes of any photograph is editing - but it’s vital that you don’t get carried away and overdo it - making the real dish look much different to dish that’s in front of us. Instead, focus on natural editing whether that’s increasing the brightness slightly, or adding a soft focus onto your image which will avoid it looking to edited. We’d suggest being careful with filters too unless you have a theme present on your account.
A simple tactic but one that can easily be overlooked by the person taking the picture. When snapping, make sure anything that is not related to the food is removed...such as that empty wine glass! If it’s not relevant, ensure you remove it to keep the image looking clean, tidy and most importantly, perfectly Instagrammable!
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As we know, social media is one of the biggest influencers across many industries; and especially within hospitality. It’s one of the quickest and easiest ways to engage directly with customers, whether that’s promoting the latest service or product, or whether it’s making them buy into the brand by perhaps just simply liking your company Facebook page.
For the past couple of years, social media has continued to expand, with many people turning to it as their first port of call when checking out the latest restaurant, bar or hotel. Because of this, it’s vital that your brand gets it right, at all times, as at the end of the day, your posts are what can turn those visitors into real-life customers. Here’s our top three tips on how you can get it right for your hospitality social channel..
An active presence
You’ll have a better chance of engaging users and spiking interest if you’re seen to have a very active presence across social media. Multiple posts each day is a great start, as is quickly replying to any questions or comments that users may be have. Take Facebook’s recently-added ‘Typically responds in’ features, which allows users to see how long it takes for a page-owner to respond to a message.
If you’re quick to respond - and this is made clear to Facebook users - they’re more likely to drop you a message around a pressing question or query that they may have; looking to book that table in your restaurant or that spontaneous hotel getaway for the night, in a very short space of time.
Being active across social media also shows that you're enthusiastic about your offering and are keen for customers and guests to enjoy their visit with you. They’ll likely to engage with you more frequently, and you’re messaging will likely resonate better if you’re posting at least 2-3 times a day. Remember, it doesn’t look great if you’re last tweet or Facebook post was from 2012!
Great customer service
It ties into the above, but ensuring that your customer service across social is of the highest standard now goes without saying. People use their preferred platforms - Facebook, Twitter, Instagram, etc. - to now directly engage with their favourite brands, restaurants they’re interested in visiting and hotels they’ll look to enjoy.
Whether you receive a question about opening times, a complaint about service, or a complement about that delicious dish that was eaten last night, be sure to handle all engagement in a pleasant, on-brand manner. It show you care about your customs, value their customer, and acknowledge the good (and bad!) parts of your offering.
Creative and engaging content
So not only is social a platform for directly engaging with users, it’s a vehicle for you to showcase what you have to offer. You want users to see just how great your dishes look or how fantastic your hotel rooms are; a combination of inspiring copy, vivid imagery and immersive video will all help to achieve this across the likes of Facebook, Instagram and Twitter.
Creating a content plan can be one of the most of fun parts of developing your social strategy. The creative content that you’ll be looking to be post can also be pre-scheduled, allowing you to set what is published weeks in advance! It’s takes the burden off you having to manage too much each, and allows more time to respond to those customer questions and comments that you’re likely to receives.
Your post should seek to engage users at all times; try not to be too generic, and perhaps but a fun or cheeky twist on your approach (only if it’s on brand and in line with your tone-of-voice, mind!). Stunning imagery generally gets great engagement rates, as does video. Remember, the role of your posts will likely be to raise brand awareness, increase enquires and, ultimately, drive bookings. With this in mind, be sure to include those all-important calls-to-action; directing people to your website, or providing contact information.
In today’s digital world, it’s vital that social media is central to your overarching approach to the marketing of your product and engaging with users.
Booking a holiday or weekend away usually means saving up for that luxury hotel with perfect views. In some cases we might even push the boat out and upgrade to a superior room or pay for room service! For the millionaires and celebrities among us, they tend to check into the most amazing hotels, ones that we could only dream about staying in! If you feel like splashing the cash, we've pulled together some of the most expensive hotel suites and suites that you can stay in around the world...
Hotel President Wilson - Geneva
If you’re looking for the best views of Geneva, then you need to book into a room at the world’s most expensive hotel in the world, Hotel President Wilson. Here you can hire a 12-bedroom suite that takes up the whole eighth floor for a staggering £60,000 a night. It’s catered for numerous celebrities including Hollywood legends Michael Douglas and Matt Damon. Guests can eat, drink and bathe in luxury whilst taking in the most spectacular views over the stunning Lake Geneva and the Alps. For this price, guests will be waited on by their own personal butler and chef and not to forget your own personal security team! It has its own panic room and bullet proof windows which has allowed political leaders to relax here too.
Hotel Plaza Athenee - Paris
Paris, aka the City of Love, is the perfect destination for romantic strolls, gourmet dining and stunning architecture. If you’re looking at whisking your other half away, then why not book into the Hotel Plaza Athenee? It was built back in 1909 and remains one of the most famous Parisian hotels around. For £23,000 a night you can enjoy a four-room suite that's styled with traditional French Regency furniture. It overlooks the Eiffel Tower and comes with champagne to make the stay extra special.
Hugh Hefner Sky Villa Palms Resort - Las Vegas
Fancy a glimpse into the playboy world? Then book into Hugh Hefner's Sky Villa Palms Resort in Las Vegas. Hire the two bedroom pad for £30,000 a night for a rotating bed, a really large spa bath, a private bar, an indoor waterfall, a poker table and plenty of bunny-inspired paintings chosen by Hefner himself. It’s the ultimate party pad!
Ritz-Carlton Suite - Moscow
Russia is known for its extravagant builds and interior designs made of golds and whites. There are plenty of hotels across the country that offer rooms and suites that could make you think you’re on a movie set! One of the most expensive hotels within the capital Moscow is the 19th Century Ritz-Carlton Suite which offers an imperial Russian feel which can be booked for around £12,000 a night. Here, you’ll have views of the Red Square, the Kremlin and St. Basil's Cathedral. Not only that but the windows are from ceiling to floor, how amazing! For this cost, you’ll have your own private dining space, heated flooring and your own library for those cosy cold Russian nights.
Ty Warner Penthouse Suite - New York
If you’re heading to the Big Apple for a shopping spree, why not book into the luxurious Ty Warner Penthouse Suite? For £36,000 a night you'll enjoy a stunning 360 degree views of New York! You’ll be able to live like the stars...you’ll receive your own chauffeur, personal trainer and butler. New York, anyone?
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