For those of you who don’t know, there’s an increasingly popular way to dine; pay by minute, not what you eat. Yes, we still can’t quite get our heads around it but it’s becoming an increasingly popular format for many diners across the region.
Now we know it’s not breaking news for you food and drink connoisseurs out there, but we enjoyed an afternoon in one of these wonderful venues, Ziferblat, only recently and just had to report back.
Your first thought may have be the same as ours - “why would I want to rush my food and pay for every second that I spend sitting down!?”. We know, we know. We’re big foodies at Team GB, and there’s nothing we enjoy more than savouring a delicious dish in some great establishments.
But when you take the time to look at the menus and cost of visiting one of these usual venues, you’ll see that it’s not actually that expensive. It’s only 8p per minute - per person - for a seat, and you’re able to sample some great drinks and snacks. If you’re a bit like us you’ll probably wondering what their business plan actually looks like - but whatever it is - it’s working as there’s an increasing number of them popping up around the country - including Manchester, Liverpool and London.
Despite it having direct competition with chains, such as Starbucks and Costa, it still remains a strong competitor serving a wide selection of cakes and hot drinks - including coffee made with Ancoats Coffee Co’s finest beans..
The concept behind Ziferblat came from Russian author and entrepreneur Ivan Meetin (note, Ziferblat is Russian for Clock Face). Meetin wanted to create a space for artists to meet and share ideas They began sharing a sitting room, and those who were there would donate money - and those who were there longer would give more. The concept is now applied to the chain which has 14 different venues across Europe. However, despite the quirky concept behind it - there are still some people who don’t really understand it and treat it more like an all you can eat!
Have you ever visited a pay as you eat cafe? Let us know on Twitter #gbloves